problem

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Many people use meal kits to create their dinner, although it's not healthy. 

cause

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People have the presumption that cooking without packages takes a lot of time.

It’s hard to mess up the dish, because cooking with a meal kit is so simple.

insight

Cooking is like putting together a kit. A series of steps where different parts come together and lead to a clear end result.

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Thanks to Ikea's simple visual guides putting a bookcase together is a piece of cake, why should making meals be any different?

idea

 

We want to help people by showing recipes not as a story but as an infographic

 

solution

 

benefits

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Timing is king

A meal consists of different parts and each has its own proceedings and cookingtime. 

 




Keep it cool

The infographic gives you a good overview so you won’t get lost in the recipe.

 

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Make it special

By adding some extra ingredients you can easily make your meal extra special.

 




Don't miss anything

Due the visual overview , you won't forget an action or ingredient

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possible applications

application A

a beautiful book

 

B

a compact card

 

C

an interactive app

 

images

contact

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Chicken Madras tonight?

Chicken Madras tonight?